The hottest payment industry staged a push war, an

2022-10-15
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The payment industry staged a push war, and the QR code printing factory issued a

release date: Source: Sina technology editor: Yu Jia browsing times: 3461 copyright and disclaimer

core tip: behind every QR code scanning payment, there is actually an undercurrent war. Before 2013, the growth rate of mobile payment has been led by e-commerce represented by Taobao; In June, 2013, after the emergence of yu'e Bao, finance has become a new growth point; In 2016, taking the Spring Festival red envelope as an opportunity, transfer became the driving force for the growth of the scale of mobile payment transactions

[China Packaging News] 3M double-sided tape with model 55236, a roll of 1.2 meters wide and 50 meters long, with a monthly output of 500 rolls. A processing plant producing QR code materials in Hangzhou will use about 80 rolls a day. After calculation, a project will consume 5000 rolls of 3M double-sided tape of this model

"for this batch of orders, the inventory of 3M tape in Jiangsu, Zhejiang and Shanghai has long been adjusted out by us, and the supplier also took the opportunity to start the price." Ding Zhengfeng, the project director of Meiyin advertising company, was very helpless, and finally had to call 3M Shanghai head office to transfer the goods in person

the items in Ding Zhengfeng's mouth are word-of-mouth orders. With the disappearance of the demographic dividend of mobile Internet, Internet giants have accelerated the scramble for offline traffic entry

the reason why we choose 3M double-sided tape with better quality, stronger viscosity and higher price is not that the company is "rich and powerful". Faced with the behavior of "friends" coming to stores from time to time to "sneak attack" and damaging QR code stickers with shovels, word-of-mouth said that they had made up their minds to spend a lot of money on QR code materials

every time you pay with scanning QR code, there may be rust, corrosion and other phenomena. Behind the payment, there is actually an undercurrent surging war

transaction scale of China's third-party mobile payment (data source: iResearch consulting)

before 2013, the growth rate of mobile payment has been led by e-commerce represented by Taobao; In June, 2013, after the emergence of yu'e Bao, finance has become a new growth point; In 2016, taking the Spring Festival red envelope as an opportunity, transfer became the driving force for the growth of the scale of mobile payment transactions

with the accumulation of users' balance after transfer and the further development of offline mobile payment habits, offline consumption will become the support point for the growth of mobile payment transaction scale in the future

painstaking materials

collection signs, payment guidance stickers, posters, l signs, door stickers, etc. are collectively referred to as "materials" by the industry. For any enterprise involved in offline scene payment, materials are "a must for strategists". In order to spread their materials to restaurants, convenience stores, snack bars and other offline scenes, and obtain the recommendation and display of merchants, Internet companies have taken great pains in the design and production of materials

on Taobao, search for the keyword "Alipay", and the first one that appears is "customized acrylic QR code, Alipay scanning code, cashier and payment card". The baby priced at 16.8 yuan has sold 3857 times a month. The seller provides more than 10 styles to choose from. The buyer only needs to send the two-dimensional code pictures of Alipay and payment to the seller respectively, and it will be made into acrylic brand

in a few days, these signs will appear in the streets, from snack bars to brand chain stores

in 2015, stores still needed to print QR codes and paste them on the cash register, but soon they found that they were "killing one stone with one stone". Because in the next two years, hungry, meituan, Alipay, Alipay, and Huaibei City have made many efforts to promote the development of ceramic aluminum new material industry. The reputation of local promoters visited the merchants and took the initiative to bring various materials to the merchants

in traditional enterprises, sponsoring signboards for offline stores is also a common marketing means. Internet companies, especially o2o enterprises, have brought the mining of material scenarios to the extreme. From the push-pull sticker at the door, to the sign, pad paper and tissue box on the dining table, to the guide sticker at the cashier. The density of materials enables consumers to see it within three steps when they are in the store

if you pay attention to the details of material design changes, you will find it quite interesting. Alipay and Alipay lipai evolved from "our store has opened Alipay/payment" to "our store supports Alipay/payment", then upgraded to "welcome to Alipay/payment", and finally fixed to the current "recommended to use Alipay/payment". Although there is only one word difference, it reflects that the two giants are always secretly competing

the big business behind small materials

just like the war fattened the arms dealers, the fierce battle for the entry of QR code also brought fire to the business of QR code printing company

Meiyin advertising company was originally just a store engaged in various printing businesses. After QR code became popular in China in 2013, it began to receive orders for QR code. For Meiyin, the most intuitive feeling about the "war" between Internet platforms is the order volume

in addition to the higher quality requirements of glue, the process of interconnected QR code is also more complex. Personalized customized QR code, quantitative of hundreds of thousands of pieces, but also requires that each piece is not duplicate. "This kind of QR code needs to be generated by combining pictures, which requires high CPU processing capacity. We have purchased six servers, several of which are exclusively used by Alipay and word of mouth." Ding Zhengfeng said

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