How to deal with the arrival of the hottest era of

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How to deal with the arrival of the era of high steel price in the machinery industry

as China's basic industry entering the era of heavy chemical industry, the price rise of the steel industry can be transmitted to the downstream industry, so as to ensure that the steel enterprises can recover the loss of chlorinated polyethylene rubber blended waterproof coiled material jc/t684 ⑴ 997 through the price rise. Undoubtedly, the people who pay the bill are the downstream industries such as automobiles, ships, household appliances, construction, etc. This year's rise in the price of iron ore will inevitably lead to the deterioration of the overall production situation of the machinery industry. Facing the era of high steel prices, where should the machinery industry go

according to the book "Blue Ocean Strategy" published by Harvard Business School, the red ocean strategy of enterprises is mainly about how to compete in the existing and known market space. What we need to analyze is the competitive situation and the conditions of existing industries, while the blue ocean strategy is not limited to the existing industrial boundaries, and it can even be opened up in the red ocean many times. Differentiation is part of the blue ocean strategy. In addition to testing the fatigue performance of metal materials, the sub market of fine high-frequency fatigue testing machine is to find blue oceans, and design innovation is to create blue oceans. Analysts believe that value chain, industrial chain and process reengineering are the general trend of current industrial development. For machinery industry enterprises, the implementation of blue ocean strategy requires not only strengthening industrial chain cooperation and technological innovation, expanding market segments and modern service industry, but also actively promoting energy conservation and emission reduction, and integrating energy conservation and emission reduction into the process innovation system of enterprises

the pressure on the machinery industry is the heaviest under high steel prices

statistical data show that in 2006, China produced 466.85 million tons of steel, minus 43.01 million tons of steel for export, and the actual domestic production of steel was 423.84 million tons; 17 million tons of steel are used in the automobile industry, 5.66 million tons in the shipbuilding industry, 5 million tons in the household appliance industry, and 57 million tons in the mechanical industry, accounting for 13.4% of the total domestic steel production that year. It is a real large steel user

compared with steel enterprises that can raise prices, it is difficult for machinery enterprises to transmit product prices downward. The machinery industry is a highly market-oriented industry with fierce competition. If the pressure of price rise is transmitted downward, customers may be lost. Even if the product price is increased, the range is small, so as to ensure that the yield strength is the main basis for the design of machine parts or components bearing static load, so as not to cause the decline of income and profit

steel generally accounts for 20% of the cost of mechanical products, 30% of heavy equipment, more than 50% of some forged and cast products, 60% of power generation equipment, and even more than 70% of the cost of steel in some mining machinery, port machinery and engineering machinery. A 10% rise in steel prices will have a great impact on the machinery industry. In 2007, the profit margin of the main business income of the machinery industry was only 6.19%. Even if calculated by 20% of the average cost of steel, it would squeeze out two percentage points of profits, and some forging and casting heat treatment enterprises would even squeeze out five percentage points of profits

In the long run, large and medium-sized machinery enterprises should strengthen the vertical integration and cross shareholding with steel enterprises to share the risk of steel price rise, especially in the heavy machinery industry

the heavy machinery industry is characterized by a large number of long-term products, and the delivery period is mostly 4 months or more than 1 year. The material composition is basically steel, and other non-metallic materials are less than 0.5% of the product weight. Since the supply contract has already been signed, the product price cannot be readjusted, and the increased cost caused by the rise in the price of raw materials can only be borne by the enterprise. In fact, many products in the heavy machinery industry are oriented to the steel industry. Steel enterprises are both raw material suppliers and product users. They should share some losses caused by the rise in the price of raw materials for heavy machinery enterprises

At the same time, machinery enterprises should also speed up the transformation of economic development mode, increase investment in product research and development, and enhance the ability of independent innovation to develop high value-added products

mechanical equipment manufacturing industry is a labor, capital and technology intensive industry. Its products are relatively complex and require high technical content. Compared with capital, labor and other production factors, technological progress plays a more significant role in the industry

at present, the international manufacturing industry is undergoing a profound strategic transformation. Its content can be summarized as follows: from the technology of large batch and few varieties to the manufacturing mode of small batch and many varieties, from the emphasis on the traditional industrial division of labor to the global layout of the industrial chain, from the traditional and conventional technology to the widely used advanced manufacturing technology with high-quality, efficient, low consumption, clean and flexible production as the core, and from the multi-level production structure of the pyramid to the flat structure. For the machinery industry, the international competition is mainly the competition of manufacturing technology, and in the productivity composition of enterprises in various countries, the role of manufacturing technology generally accounts for 55% - 65%. In order to speed up the transformation of the mode of economic development, China's machinery industry should focus on intangible products and assets, that is, strengthen product research and development and process technology, especially the development technology of special equipment production lines and specialized special new products, and increase investment in technological innovation, product and process research and development, market development, human resources training, etc

innovation should focus on product differentiation

enterprises can win by service, price and quality. Now enterprises rely more on speed, innovation and value chain. For machinery manufacturing enterprises, the focus of innovation is design innovation, that is, using existing technology and knowledge to make major breakthroughs in the practical application of products or production processes, so as to develop differentiated products to expand and segment the market

different from the high input, high cost, high income and high risk of the steel industry, the machinery industry is high input, high cost, low income and high risk. Although the prices of raw materials, energy and costs have been rising, the unit price of mechanical products has been declining. In 2007, the price of iron ore rose by 9.5%, and the rise in the price of raw materials has led to the shutdown of some machinery enterprises. This year, the price of iron ore has risen by 65%, and the prices of other raw materials are also running at a high level and there is no hope of reducing prices, which is undoubtedly worse for machinery enterprises with low technological content and poor economic benefits

facing the era of high steel prices, machinery enterprises do not have many choices. At present, it is no longer an enterprise whether to make cash or not. 10. This machine has the function of force value and deformation maintenance; The problem of modern manufacturing service industry is not how enterprises should do modern manufacturing service industry. Since prices cannot be raised rashly and cannot be digested internally, enterprises should make an issue of services. Products can not make money or even lose money, but they can win more orders through high-quality products and services, forming a virtuous circle

fully tap the potential of energy conservation and consumption reduction

rely on energy conservation and emission reduction to reduce costs and digest some price rising factors, which can also be called process innovation. In the face of rising costs, machinery manufacturing enterprises should actively promote energy conservation and emission reduction and reduce energy consumption indicators

although the comprehensive energy consumption per 10000 yuan output value of China's machinery industry has decreased by 21% annually in recent years, and the comprehensive energy consumption level of the whole industry is one third of the national average industrial energy consumption level, the energy consumption per unit output value of the machinery industry is four times that of industrialized countries, and there is still much room for energy conservation and consumption reduction

at the same time, machinery manufacturing enterprises should strengthen basic research and development, look for steel substitutes and reduce the unit consumption level of steel. The price rise of energy and resources in the global market will be a long-term trend, and there is no sign of decline in a short time. The raw material cost of steel production is relatively low, and the effect of reducing unit consumption is faster

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